More than 25 years have passed since “Boom Boom Boomer” was hernt out into the world, but memorable jingle is still stirring in the hearts of people across generations. With the resurgence of Boomer in 2020, we began to remember the great advertising history, the campaigns promising to deliver a great tasting treat, and of course, the unforgettable character – Boomer Man.
The Rise of Boomer: What The Future Holds
Rachel Siegel once said “The thought of gum really is created in America and then the whole world picks up on the trend.” And we saw this happen with Boomer – the brand began to spread around the world. It began with the launch of the confectionery in Spain in 1995, and in 2004 the product was purchased by Wrigley. When the bubblegum culture blossomed in the 1990s, the company seized the chance to expand further into fast-growing markets such as India, China, and Spain, and merged with Mars in 2008. Since then, the brand has become a leader in the category.
Boomer Man: ‘Special’ And ‘Super’ Every Kid’s Childhood Hero
Boomer Man is renowned to be one of the most selling products in the advertising industry in India. In the nineties, Boomer Man became a super hero to kids who, owing to a grotesque vulture, had to get accustomed to the enormous amount of wonderful things. In such a climate, a character that legendary comics and cool youngsters generated in animated movies focused on a bright blue suit and stretchy powers to be the same as the gum seemed so unoriginal that only Boomer could ever achieve something like that. A mascot is also a concept more than just Boomer more than a mascot, which helped elevate the brand’s immature fun persona in the good amount of satisfying competition of CBG’s in the marketplace.
The shift in brand marketing at the time that most brands used stars as their ambassadors turned out to be beneficial for Boomer. Millions connected with Boomer’s adventurous and fun-filled side, planning to appear when a child would enjoy having rolled a perfect little child.
Advertising: Fun with a dollop of Exaggeration and a pinch of Innovation
Actors in boomer’s advertising campaigns were characterized by originality and exaggeration in their humoristic fashion. The brand managed in this way to create campaigns that targeted all family members, not just children. Boomer produced great commercials that became a part of people’s memories as he was on the television in the popular superhero cartoon Boomer Man saving more than just kids.
Once marketing it self as “Boom Boom Boomer’ and now “Phat Li,’ Boomer has always managed to invigorate the soul of the youth, though the variation such as Boomer Splash and Boomer Jelly were introduced in commenting more with the consumers’ palate. In 2009, one of the boldest of decisions was made, which was to contest Cadbury’s Eclair. The mode chosen was rather unprecedented – Boomer Gumlairs- a combination of chocolate and bubblegum.
Boomer Resurrected: This time, its a Still More Advanced version of the Earlier Versions.
After a short break in 2014, Boomer was back with a bang in the year 2020 alongside a new campaign which had the tagline ‘Boom Boom Boomer.’ In that case the brand focused on use of exaggerated humor appealing its audience that the brand will make its customers laugh with outrageous outrageousness. New TV commercials try to reflect the situations of fun in routine humdrum, from post morning rush hour till afternoon post-lunch boredom – end w4 B for all intermissions – the ideal gum for every situation.
Boomer’s Digital Strategy: Reasons Behind Following The Trend
Boomer’s advertising has not been isolated from the digital media age as its growth march has been through television commercials and has now made its way into the digital space. However, even without a noteworthy presence on Twitter or Instagram, the brand remains committed to the primary digital and television audiences. The evolution of appealing funny stories enables Boomer to capture the attention of the youth without leaving its fundamentals behind.
Boomer’s Enduring Popularity: There’s More To It Than Gum
Boomer’s advertising journey explains why people love this brand regardless of age. The brand has active fan jeszcze fan for Boomer with the concept of time and consumer changes. The brand has a history of turning boredom into fun because of the introduction of new brands and products with new faces and innovative other ads.
Finally Boomer advertising, one more case to remember; the saga of Boomer’s advertising is nothing less than entertaining and colorful, the taste of the gum that everyone has enjoyed. Such funny character, great laughing song, and highlights of other sides of history will stay in the hearts of the Indian audience for the years to come. So, looking for nostalgia, it is Boomer, first Wow! Then WOW! , Boom Boom Boomer!
