The Glucon-D, which is an instant energy drink, is known by every household, especially in the summer. The unmistakable brand has a fun, energetic, and summer-oriented sports-kids ad campaign that has a good recall value, and yes, the brand has been believed for it. Time after time, strong taglines consistent with the storyline have made Glucon-D Advertising Campaigns popular for years, thus establishing its position among other various energy and hydrating beverages.
The Power of Energy for Kids
Glucon-D’s advertising campaign is based on a very strong and straightforward tagline – energy, hydration, fun. There was an advertisement with children that is undoubtedly worth mentioning – it twells the story of children who, playing over the summer and having fun outdoors, are completely exhausted by the heat and way too heady activities. But here comes Glucon-D, the selfish hero of the story who swoops down into scene and puts their head back in the game. The brand then went on to do more such campaigns where it was ‘Khel Se Pehle Glucon-D’, ‘Sirf Paani Nahi, Glucon-D Wala Paani’, as well as ‘Glucon-D De Energy Satasat, Game Mein Lautaye Fatafat’. This further reiterated the message of the importance of hydration and of energizing them instantly so that they could be active once again and keep playing.
Iconic 2021 Campaign: Featuring Pankaj Tripathi
In the year 2021, the brand Glucon-D Advertising Campaigns made a new leap as they signed the agreement with the actor Pankaj Tripathi in order to give a new shape to their advertisement. McCann Worldgroup India designed the ad campaign for Icon and launched the tagline- ’Glucon-D De Energy Satasat, Game Mein Lautaye Fatafat’ emphasizing about the energy drink. This time around, the new campaign brought the brand intog the everyday situations where fatigue is present, hence suitable for people of all ages.
Glucon-D’s New Venture: ImmunoVolt
In its feature of continuous developments, Glucon-D has also come up with ImmunoVolt which is a product targeted at children to enhance their immunity during the times of a pandemic. This enhancement strengthened the position of Glucon-D in relation to not just an energy drink but also to a healthy diet option for families.
A Timeless Energy Drink
Glucon-D’s marketing strategy has included telling children to engage in deeper outdoor activities and encouraging the hurried population to meet their daily energy needs in a hurry. Resonating with memories of many ad campaigns and possessing a consistency with the core values – every age, every generation has Glucon-D as the most preferred energy drink.
