Amul Ice Cream: A Summer Delight
Amul has been a pivotal brand in the Indian customs and their ice cream line is no different. It is famous since its ice creams are the real imperative milk-based creamy products and Amul brand ice cream has always been a favorite. Amul ice cream was first introduced the first time in Gujarat in 1996 and by 1999, it had swiftly become India’s most popular ice cream brand, being operational throughout the country. Amul ice cream currently has a key 38 percent market share while retaining transforming its ads to modern standards.
The Iconic ‘Chalo Chalo’ Jingle: A Soundtrack for Summers
One of the key elements that have made Amul ice cream advertisements memorable is the classic jingle—“Chalo Chalo”. This catchy tune has been the heartbeat of their ads, accompanying their lively visuals since the brand’s inception. Whether you’re hearing it on the TV or over the radio, it immediately transports you to a joyful summer moment, tempting you to take a bite of Amul ice cream.
Emotional Family Connection in Advertising
Amul ice cream ads focus not so much on selling the ice cream, but rather selling the idea. Whereas the brand has been known to provide “Har Ghar ka sathi” (A companion in every household) for a while now, Such bonding with the audience is also communicated in their ads that encourage sharing and family togetherness. This is resonated in people of all ages in the tagline “Har ghar Amul ghar” or “Har bite mai Amul doodh” which riles the family memory of having Amul ice cream together.
The Product-Centric Campaigns: A Wide Range of Flavors
When it comes to , Amul ice cream, it’s not only an ice cream brand – it’s a way of life that strives to bring happiness with multiple scrumptious flavors to choose from. Amul’s ice cream ads show kids ravenously consuming their ice cream and describe almost every variant from vanilla to more thematically adventurous ice cream for different types of age groups and taste including the typical ice cream lovers. A great illustration is Miss Kriti Sanon’s and Miss Amul’s flavour-packed ad where she enumerates all available variants of Amul ice cream and states there’s something for everyone.
Inclusivity: Amul Ice Cream for All
Even before advertising became all-inclusive, even Amul ice cream advertising targeted people from all strata of society in their commercials ensuring the product is a must-have. People belonging to all ages are shown enjoying ice creams, whether it is a child licking an ice-cream cone or grandparents sharing a tub of Amul ice cream. Such inclusiveness makes ice cream brands not only accessible but also dependable for the masses.
Targeting Competitors: A Bold Move in Advertising
Amul has always embraced competition. Such statements may be found on the advertisements of the brand, which has also humorously targeted its rival ice cream brands by saying that they are “just frozen dessert” compared with the Amul ice cream which is of real milk! This strong competitive outlook has assisted in upholding Amul as the undisputed leader in the Ice cream segment in India.
Amul Ice Cream in 2021: A Classic Return to the ‘Chalo Chalo’ Jingle
2021 is only beginning, and Amul Ice Cream has already launched its famous ‘Chalo Chalo, Ab Jashn Manate’ jingle in anticipation of Summer. This time, the brand is telling customers to ‘greet the summer in an Amul ice cream style’, because everyone knows that ice-cream and heat make a good combination.
