In today’s marketplace, everyone wants to be seen; ODONIL ADVERTISING JOURNEY , however, has chosen a different route by creating adverts for the launch of their new product, the Odonil Zipper, that are witty and out of the ordinary. Odonil’s specialty is in producing air fresheners since they create a unique space within the market, and with their new advertising campaign, expect not only an appealing scent in the air, but also some refreshing new advertising concepts.
The ads, which consist of two brand new commercials, are set out within a campaign entitled “Fragrance so strong, even your toilet can look nice.” With this, they would want their target customers to know that the nature and smell of the items will exceed their expectations, all the while taking a light-hearted approach that has never been implemented by Odonil.
The Campaign Concept: When Funny Meets Fresh
First and foremost, it is humor that the creative demonstrates on Odonil’s products as it does not only enhance the message from this campaign but makes it memorable. While targeting ads toward the general public — the Odonil Zipper brand, the advertisement asks if even the dirtiest of rooms, a toilet, is a likeable room or can smell good.
In one of the ODONIL ADVERTISING JOURNEY advertisements, an actor named Rushlaan Mumtaz plays one of the characters in a humorous scene also saying how strong and powerful the fragrance of the Odonil Zipper is. The specifics of the scene are portrayed in a humorous way but the main focus of the advertisement is to find the balance in humor and silliness to the usual tone of air freshener advertisements. The Ad can be expected to achieve its aims of presenting the image of Eton Odor Neutralizer while imparting a smile on the viewers.
The Fresh Take on Communication
The decision to employ humor in this campaign is especially fascinating because typically, air fresheners and their advertisements fall in the more functional, even aspirigational, category. This is not the case with Odonil though, as they’ve opted for light-hearted and humorous communication. As a result of portraying a bathroom and attempting to sweep the viewer into the brand’s belief that the bathroom can be warm and inviting, Odonil is expressing a fundamental human desire: the desire to have their own space in their house smell or be fragrant.
The ODONIL ADVERTISING JOURNEY, which has a new and improved formulation, claims to provide a strong scent so that even the tough smells can be masked, making it a great option for individuals who like their place to smell good. And it’s not just the efficiency of the offered item, but rather the ability to communicate the same message to the target audience in a fun way that is likely to grab their attention.
Online Campaigns and Hashtag Activism.
Although the advertising was presented with a good dose of creativity and wit, the campaign’s performance in social networks was quite disappointing. Many viewers have maintained a low level of conversation or engagement on sites, such as Twitter, Instagram, and Facebook, despite hashtag campaigns like #OdonilZipper. This is really disappointing given the humorous ads which would be good to go viral easily.
It may have been the case that Odonil’s marketing strategies to come up with creative angles may have complemented its core product proposition. The online social media storms that they hoped for were probably not as good as they envisioned. Low levels of conversation could mean either the ads were too displaced not to reach the target audience, or the comedic element though novel did not excite the audience enough to spark off widespread debates.
A Daring Choice in the Air Freshener Space
The one major standout of the ODONIL ADVERTISING JOURNEY campaign is its audacity. The air freshener space usually falls prey to the vanity of its consumers and claims to be all miraculously powerful in erasing bad odors. In for a surprise, Odonil employed humor as the basis of this campaign, a character in the category that has many like tones and messages.
This clean touch when dealing with an elderly product category suggests that the brand believes they can more than just their products but create solutions to their marketing strategies as well. It is an approach that is suited for the Millennials and Gen Z populations, more active, more energetic, but still pure with the core strength of the product, to enhance a fresh living area.
Will Odonil Be Able to Generate Excitement By Being Funny?
Although the humorous mock-up is oversaturated, quite frankly it has had its time, it is encouraging; Brand recall will be the ultimate KPIs for this campaign. It will showcase how these ‘cutesy’ little videos can have traction and action for the consumer. Odonil does humor well, that is for sure, but will it turn viewers into buyers? That still remains a question, unfortunately.
Odonil now faces the hurdle of expanding this humorous and off-beat campaign into a more robust social media strategy. They have a chance to grow the brand if they can get the consumers to engage more and take advantage of the fun aspects of the advertisements to engage more across the various platforms. With the right strategy, Odonil can ride the wave of these ads, and make them into a viral marketing success.
Conclusion
To sum up, Odonil’s new advertising strategy for Odonil Zipper is fun and humorous, something rather unusual in a category dominated by more serious product communications. Selling air fresheners with humor is novel and could benefit the brand’s visibility in an already saturated field. Starring Rushlaan Mumtaz, the campaign presents a comical view on a rarely humorous product category, making it both interesting and memorable.
Though the campaign has failed to initiate the desired amount of social media interaction that Odonil may have wanted, it’s innovative strategy could be the reason for more brand interaction and blended customers in some years to come. It will be fun to watch whether Odonil will keep this tone of humor and shift the discussion online where it matters to their audience. For the time being, Odonil Zipper is certainly making a lasting impression in the air freshener market.
