December 3, 2024

CEAT Marketing Strategy, one of the prominent players in the Indian tyre industry, has over the years created a sturdy marketing plan which makes it cut through a competitive situation. The blend of traditional advertising and new digital means to connect audiences has contributed significantly to the brand’s growth. Here is a synthesis of the […]

The Tang Brand Journey, a popular powdered drink, won over a significant market in India through an innovative and entertaining advertising process. Because of its ties to space travel, Tang is more than just a beverage – it has carved out its place in many peoples’ memories of summers. In this blog, we analyze the

Navratna Oil’s Advertising Journey can be truly called as a product coming hand in hand with advertisement breezes. From 1990s, this oil has found its way easily into every Indian household as this has been one of the bestsellers during the summer season. Such success stems from a perfect combination of a unique marketing campaign,

Limca, the Indian heritage brand of Coca-Cola, announces a summer campaign ‘Sab Nichorle’ featuring Jeetendra Kumar aka Jeetu Bhaiya. The strategy of the campaign’s designed to attract the audience through refreshing lime n lemony tagline and motivating them to “squeeze the life” out of “life” like squeezing a lemon which gives out refreshing juice. Appeal

Any marketing organisation out there that generates and targets a hit ad campaign knows that there are numerous perspectives or opinions about the branding aspect of the company. Zomato, which has become a household name in India, has started a debate on the real perspective of the word at the core of the whole brand.