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Berger Paints

Berger Paints’ Unique Instagram Campaign: A Case Study

Berger Paints is a well-known wall and home paint manufacturing company with a significant brand presence in India. Like all other established brands, they have a working digital media presence, and their marketing strategy includes lead generation, customer relationship management, brand or product cognizance, increasing engagement, and brand recall. In the lockdown period, they used …

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Social Media Management during COVID-19

Social Media Management during COVID-19

The covid-19 situation and the ensuing pandemic has put a wrench into everybody’s plans. All businesses have seen severe losses of client base, profits, and expansion targets. Naturally, the campaigns or adverts in social media had to be changed to fit into normal situations. With the continuously changing buying capacities of the consumers, the business …

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Shahrukh Khan campaigns

The Best Campaigns of King Khan That Smash the Small Screen

Shahrukh khan, aka King Khan, is a household name in the Indian scenario. Not only he has a whole list of great films in his career but is also a known face in the advertisement and product promotion sector. Among them, a few demands special mention, because of their content, artistic value, and audience reach. …

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KKR's Social Media Strategy

The Touch Of Regional Culture In KKR’s Social Media Strategy

Kolkata Knight Riders, or as they are more known as, KKR, has become the representative of Bengal in the Indian premier league. Being the face of a place associated with most things cultural, their marketing strategy would have to be separate from other people. The Kolkata Knight Rider’s marketing strategy relies on the sentiments by …

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