Fevikwik’s advertisements are some of the more amusing and off-beat ads especially those stemming from the house of Pidilite. Stay Stylish, Break it Again, and Many other campaigns or advertisements are humorous, cut to the chase and do not conform to McAds. It relates to consumers seamlessly. The humor in Feviks has easily touched and entertained millions of consumers. Looking at the campaigns they produced together Fevikwik’s advertising holdings were also distinct. Let’s take a look at the 8 most memorable advertising campaigns from FEVIKWIK.
1. Fevikwik’s New Woman Protagonist Ad:
Fevikwik has rolled out an advertisement campaign Khushiyon Ke Chand Pal, which showcases a female character for the first time. Ogilvy came up with the idea for this campaign, it shows a woman doing household chores and her family appreciating her for repair work which brings out an important fact that Fevikwik does not only repair objects but also helps in repairing relationships. We believe that this change in positioning gives the brand more room for inclusiveness in the future and will resonate in broader spectrum.
2. The Fishing Man Ad
Though there are several Fevikwik campaigns that are an instant classic, one of the most memorable campaigns features a man attempting to fix a broken fishing rod. First, he applies Fevikwik and then catches a fish with it. This Fevikwik advertisement showcases the product’s availability in advertising while resolving commonplace issues with tongue-in-cheek storytelling.
3. Todo Nahin, Jodo – Peace Campaign:
The Fevikwik ad Todo Nahin, Jodo which means Don’t break, join was showcased during the 2015 ICICI World Cup India and Pakistan Match. The story which was visually narrated in the ad was how two soldiers from both nations met on the Wagah Border. The ad managed to deliver a message of peace and unity even in humouress tones that reproach the rift between the nations. The campaign did attract negative responses but it also silenced the negativity by coming up with a strong cause.
4. The Broken Radio Ad:
In yet another unique Fevikwik campaign within the medium-focused campaigns, it involved repairing a non-functioning radio with Fevikwik glue but in a comical situation. The advertisement showed typical humor of the Fevikwik brand that depicted the speed & efficiency of the adhesive in fixing anything that needed fixing, bringing to the core of Fevikwik advertisements that focus on fast solution to problems.
5. The Wife vs Husband Fevikwik Ad:
As part of the campaign, a wife adeptly fixes a broken household item, which the husband could not repair, thanks to Fevikwik. Their advertisement lightheartedly showcased problems experienced within marriages in order to emphasize the qualities of Fevikwik.
6. The ‘Pencil Lead Fix’ Ad:
The Fevikwik campaign demonstrated a broken pencil lead that has quirky and playful cutout using the Fevikwik glue which suits with the branding personality. The advertisement positioned itself towards the thought that the Fevikwik is able to bond anything regardless of surface area.
7. The ‘Toothpick Repair’ Ad:
This campaign showed a man gluing a broken toothpick using Fevikwik, thereby demonstrating the applications and strengths of the adhesive. The brand playfully communicated that Fevikwik is useful for solving almost any household problem.
8.Fevikwik’s ‘Don’t Break, Fix It’ Campaign:
Fevikwik always had one of the funniest, stickiest messages that things can be repaired instead of being thrown away which in turn is more sustainable. The campaign was very effective and relatable thanks to comical situations and ordinary people.
