Brooke Bond Red Label ad campaign has, once more, reunited people through the virtue of a cup of tea, encapsulating the depth of human sentiments. Ogilvy India has recently collaborated with the prominent tea brand on the touching advertisement, which focuses on the themes of love and friendship, connecting and hugging.
However, what is likely to launch the ad into the top tier is its unexpected application, as well as even its heartwarming conclusion. The commercial kicks off with two strangers meeting in a hospital waiting room. A young male is traumatized by hearing news about one of his relatives. As a result, a nurse brings him tea in an attempt to calm him down. In this case, tea serves as much more than a beverage; rather, it acts as an idiosyncratic medium through which feelings can emerge.
The clip then proceeds with the man’s perspective; it solely revolves around a woman bringing homemade tea to several families. Her simple initiative portrays how even an insignificant act of kindness can strengthen a bond between two strangers during trying times.
The Brooke Bond Red Label ad campaign is much more than a promotion of tea; it is a departure in telling the audience that kindness and togetherness are only a sip away. Here the brand in action shows how a cup of tea, which is offered with care and concern, can impact emotions.
Ogivly’s Executive Creative Director, Akshay Seth, speaks about the campaign: “There’s something that is warmer than a great tasting cup of tea. It’s the warmth of a complete strangers company at the appropriate time. We have all been in such places where a handshake, a warm embrace or a couple of soothing words can work wonders. To capture this in the ad however, the plot and the execution had to come across as real and genuine.”
This exquisite heart warming Brooke Bond Red Label advertisement and commercial is in line with the brand ethics and ideologies; thus explains the strong emotional connection that the audience has with the subject of the advertisement and the overall story. The ad illustrates that even in the deepest distressed state that one could find oneself in, a cup of tea shared between friends is a simplest gesture which can help people gain peace of mind.
