Limca, the Indian heritage brand of Coca-Cola, announces a summer campaign ‘Sab Nichorle’ featuring Jeetendra Kumar aka Jeetu Bhaiya. The strategy of the campaign’s designed to attract the audience through refreshing lime n lemony tagline and motivating them to “squeeze the life” out of “life” like squeezing a lemon which gives out refreshing juice.
Appeal Of Jeetu Bhaiya In Limca TVC
Being one of the leading soft drink brands in the Market with a distinct legacy of over five decades launching their summer campaign, Limca uses Jeetu Bhaiya’s signature line of humor and his Indian roots in a way which spells out the brand. The campaign shows how people should ‘life is short, go ‘nichord le’ sort of philosophy, while incorporating the attitude of being light and refreshing as Limca completely delivers on its taste. Jeetu Bhaiya has such a presence in the campaign that it makes for interesting viewing for the youth audience.
The Legacy of Limca Book of Records 2023
Continuing with the campaign, Limca has published the 31st edition of the Limca Book of Records with the celebration of more than 3000 records. This year’s edition comes forth as quite special because it pays tribute to Indians who stood the test posed by the COVID-19 and emerged stronger and greater. The book serves to highlight the efforts of a number of individuals involved in different fields which include, but are not limited to, sports, education, science, agriculture and the arts as well.
Exciting Highlights from the New Edition
Featured in the 2023 edition are some great achievers that include Olympic gold medallist Neeraj Chopra who inspires the nation even more. Other remarkable records highlighted in the book was Mayuri V. Deshmukh who became India’s first woman offshore pilot-in-command and lastly, Soyeb Aftab who made the headlines by scoring 720 in NEET 2020.
The Power of “Sab Nichorle” Campaign
This bustling drive captures the spirit of an unstoppable India in Limca’s latest campaign which aims at softening limits and fully embracing life. “Sab Nichorle” rather motivates people to squeeze every second in an already captivating feeling towards every minute. This campaign has been brought to life through integrated efforts across TV, social media, digital platforms, and OOH advertising.
Valuation of Brand Freshness and Replenishment
Karthik Subramanian, Director of Marketing for Hydration, Coffee and Tea Category at Coca Cola India explains that One of Limca’s fundamental philosophy focuses on providing freshness and the appropriate replenishment that motivates people to always keep going. Jeetu Bhaiya in the Entertainment and Marketing advertisements personifies this feeling quite well as he entertainingly goes through the everyday nitty gritties of life trying to overcome them and grabbing every opportunity of refreshment it provides.
