Nitin Kalgutkar

Fevicol’s advertising journey, the top adhesive brand in India, has become an icon, representing strong and unbreakable relationships. Its recognisable advert has been around for more than 60 years and it includes a lot of creativity, humor, and great advertising campaigns as well. It would be interesting to examine how Fevicol grew from being a […]

Lifebuoy’s Beginning in India (1895) Lifebuoy ad campaigns in the year of 1895, Lifebuoy was launched by its mother company, unilever, in India for the first time and people were introduced to india’s very first bathing soap. Brand Promise: Lifebuoy has since its inception, laid emphasis on getting rid of germs, encouraging health and promoting

For decades, Parle-G Advertising Journey has been the darn tooting biscuit in India with billions of memorable ads courtesy the brand. Parle G grew from print advertisements in the initial years to using contemporary campaign styles overdosed on digital aspects. This, however, did not stop the brand from evolving with the times. This is a

Mentos Funny Ads: A Burst of Humor and Fresh Thinking Mentos Funny Ads since its entry to the Indian market in 1999, Mentos has become associated with humor, wit and fun problem solving, epitomized by the tagline ‘The Freshmaker’. But what was remarkable about the brand was how it managed to market what was essentially

Kurkure has diversified its flavor to include Chatpata Cheese which is a new snack flavor available in the snack brand’s March 2021 collections. The new Chatpata Cheese flavor blends best of both worlds: Indian Masala taste with hints of Cheddar Jalapeno. This boldly enhances the brand’s offerings while flavors complement each other. Neha Prasad, Associate

Ghadi Detergent Advertising Journey growth in the Indian detergent market is nothing short of phenomenal considering the amount of tough competition it faces from other brands like Surf, Nirma, and Wheel. Through the combination of affordability and quality, Ghadi Detergent was able to build its identity in the market. This marketing strategy contributed to the

Jeeru to J brand journey, Xotik Frujus launched its product Jeeru in 2007, which was the first jeera soda ready to drink in India. It was a modest product in Mumbai and Surat but gained tremendous acceptance throughout the country. The taste of Jeeru which was different from the market and purely Indian, spread through

McDowell’s No.1 brand journey one of India’s better-known alcohol brands, McDowell’s No.1 has an interesting and enviable advertising history that speaks a lot about how the brand has been able to be more than just a money-making machine. It’s quite an interesting journey because at one point, the company was just a liquor company and

The name Lux is synonymous with luxury marketing and celebrity endorsements. Over 90 years, the brand built its legacy with sultry stares of screen idols as its advertising stars. From the once almost generic laundry soap’s brand, Lux has made itself a household name in casting its imagery in the idea of ‘the beauty soap

Amul Ice Cream: A Summer Delight Amul has been a pivotal brand in the Indian customs and their ice cream line is no different. It is famous since its ice creams are the real imperative milk-based creamy products and Amul brand ice cream has always been a favorite. Amul ice cream was first introduced the