Price War: How ₹10 Sparked Campa Cola’s Disruption in India’s Soft Drink Market
The Indian soft drink market has always been a clash of titans—Coca-Cola and Pepsi at the forefront for decades. But recently, a forgotten brand rewrote the rules of competition. At the center of this disruption was a simple number: ₹10. That brand is Campa Cola. Once a household favorite in the 70s and 80s, it […]
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