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Tanishq Advertising Journey has spent more than two decades on creating an overwhelming ad journey that resonates with the audience and captures the changing times of Indian women. Tanishq established a fundamental principle at its very beginning — the core and essence of its being is to build strong women through powerful narratives and unforgettable […]

Burger King India’s Whopper Launch campaign was undoubtedly one of the most creatively engaging campaigns. It was appropriately timed with Valentine’s Day and leveraged the more relevant concept of “break-ups” in relation to the target audience which received 11.6 million impressions on Social Media. The Whopper positioning as a better than ‘average burgers’ was further

CEAT Marketing Strategy, one of the prominent players in the Indian tyre industry, has over the years created a sturdy marketing plan which makes it cut through a competitive situation. The blend of traditional advertising and new digital means to connect audiences has contributed significantly to the brand’s growth. Here is a synthesis of the

The Tang Brand Journey, a popular powdered drink, won over a significant market in India through an innovative and entertaining advertising process. Because of its ties to space travel, Tang is more than just a beverage – it has carved out its place in many peoples’ memories of summers. In this blog, we analyze the

Navratna Oil’s Advertising Journey can be truly called as a product coming hand in hand with advertisement breezes. From 1990s, this oil has found its way easily into every Indian household as this has been one of the bestsellers during the summer season. Such success stems from a perfect combination of a unique marketing campaign,

Limca, the Indian heritage brand of Coca-Cola, announces a summer campaign ‘Sab Nichorle’ featuring Jeetendra Kumar aka Jeetu Bhaiya. The strategy of the campaign’s designed to attract the audience through refreshing lime n lemony tagline and motivating them to “squeeze the life” out of “life” like squeezing a lemon which gives out refreshing juice. Appeal

Any marketing organisation out there that generates and targets a hit ad campaign knows that there are numerous perspectives or opinions about the branding aspect of the company. Zomato, which has become a household name in India, has started a debate on the real perspective of the word at the core of the whole brand.

Pepsi’s Advertising is one of the international brands of soft drinks that has remained popular for a long period of time. The company has been able to retain its position in the entertainment industry through memorable commercials, marketing that has included a variety of celebrities and through its evolution. It is time we take a

More than 25 years have passed since “Boom Boom Boomer” was hernt out into the world, but memorable jingle is still stirring in the hearts of people across generations. With the resurgence of Boomer in 2020, we began to remember the great advertising history, the campaigns promising to deliver a great tasting treat, and of

The Bournvita brand of Cadbury is one that has sought to achieve a third rate product that is not only aesthetically good, but also healthy, and instills self-confidence in people. Right from the start, this has never made it synonymous with the age’s children but catered to every era. The Evolution of Cadbury Bournvita: Reacting