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More than 25 years have passed since “Boom Boom Boomer” was hernt out into the world, but memorable jingle is still stirring in the hearts of people across generations. With the resurgence of Boomer in 2020, we began to remember the great advertising history, the campaigns promising to deliver a great tasting treat, and of […]

The Bournvita brand of Cadbury is one that has sought to achieve a third rate product that is not only aesthetically good, but also healthy, and instills self-confidence in people. Right from the start, this has never made it synonymous with the age’s children but catered to every era. The Evolution of Cadbury Bournvita: Reacting

The advertising journey of Ujala has an ever-present legacy in the hearts or minds of millions of people around the globe, due to its traditional tune “Chaar Boondo Wala Ujala”. This exceptionally defined and recognizable melody went hand in hand with the fabric whitner brand Ujala and it is still able to assist audiences today

Lay’s Magic Masala Flavor Campaign, the Magic Masala flavor of Lay’s has been the talk of the town with the help of influencers. Many disapproved featuring the new addition to the fan-favorite flavor, most notably through ‘s viral video sharing creator Zervaan Bunshah of Monk Entertainment. The emotion catalyzed the return of the original Lay’s

Frooti ad campaigns has remained the ‘Mango Frooti, Fresh and Juicy’ thanks to its changeless yet timeless advertisements. From the 1980’s to 2021, ads upon ads have bombarded the audience with emotions like excitement, zeal and creativity. Here are some interesting advertisements of Frooti that have us captivated over the years. Frooti’s Journey: From Iconic

eno has changed the game when it comes to making its mark in the advertising world which in turn transformed them into a reputable household name in the antacid market in India. Also, ENO has been a part of the GlaxoSmithKline (GSK) portfolio that has engaged its customers into an impactful advertisement which grabs attention

Brooke Bond Red Label ad campaign has, once more, reunited people through the virtue of a cup of tea, encapsulating the depth of human sentiments. Ogilvy India has recently collaborated with the prominent tea brand on the touching advertisement, which focuses on the themes of love and friendship, connecting and hugging. However, what is likely

Fevikwik’s advertisements are some of the more amusing and off-beat ads especially those stemming from the house of Pidilite. Stay Stylish, Break it Again, and Many other campaigns or advertisements are humorous, cut to the chase and do not conform to McAds. It relates to consumers seamlessly. The humor in Feviks has easily touched and

Engaging in creative strategies is a very important aspect especially since marketing is a competitive field. The brand Snickers accustomed with sharp and funny promotions took it to another notch with their smart #SnickersGate marketing campaign. This campaign did not just engage the viewers but also helped foster the motto of the brand which is

The #CheerForAllSports campaign by Cadbury Dairy Milk multi-medium marketing, under the supervision of Mondelez India, along with Ogilvy India and Wavemaker India, wanted to boost the support Indian sports enthusiasts have for all Indian players participating in various games, especially during the IPL 2023. It is a fact that cricket is considered the most appealing