Uncategorized

Mentos Funny Ads: A Burst of Humor and Fresh Thinking Mentos Funny Ads since its entry to the Indian market in 1999, Mentos has become associated with humor, wit and fun problem solving, epitomized by the tagline ‘The Freshmaker’. But what was remarkable about the brand was how it managed to market what was essentially […]

Kurkure has diversified its flavor to include Chatpata Cheese which is a new snack flavor available in the snack brand’s March 2021 collections. The new Chatpata Cheese flavor blends best of both worlds: Indian Masala taste with hints of Cheddar Jalapeno. This boldly enhances the brand’s offerings while flavors complement each other. Neha Prasad, Associate

Ghadi Detergent Advertising Journey growth in the Indian detergent market is nothing short of phenomenal considering the amount of tough competition it faces from other brands like Surf, Nirma, and Wheel. Through the combination of affordability and quality, Ghadi Detergent was able to build its identity in the market. This marketing strategy contributed to the

Jeeru to J brand journey, Xotik Frujus launched its product Jeeru in 2007, which was the first jeera soda ready to drink in India. It was a modest product in Mumbai and Surat but gained tremendous acceptance throughout the country. The taste of Jeeru which was different from the market and purely Indian, spread through

McDowell’s No.1 brand journey one of India’s better-known alcohol brands, McDowell’s No.1 has an interesting and enviable advertising history that speaks a lot about how the brand has been able to be more than just a money-making machine. It’s quite an interesting journey because at one point, the company was just a liquor company and

The name Lux is synonymous with luxury marketing and celebrity endorsements. Over 90 years, the brand built its legacy with sultry stares of screen idols as its advertising stars. From the once almost generic laundry soap’s brand, Lux has made itself a household name in casting its imagery in the idea of ‘the beauty soap

Amul Ice Cream: A Summer Delight Amul has been a pivotal brand in the Indian customs and their ice cream line is no different. It is famous since its ice creams are the real imperative milk-based creamy products and Amul brand ice cream has always been a favorite. Amul ice cream was first introduced the

Achyut Kasireddy reveals how the Malkist’s Social Media Strategy uses digital platforms to drive brand affinity and encourage consumers to sample the product in India’s crowded biscuit market. Known for its cheese and chocolate crackers, Malkist offers a unique snacking alternative for hunger pangs with its 7-layer crispy biscuits. Originating from the Indonesian conglomerate Mayora,

Cello Pens Advertising Journey has reached a prominent status and has become a mainstay in households in India along with being of smooth quill, trust, and also a little throwback. It’s not only a story about the inception of Cello Pens as a stationery start-up and then expanding their portfolio into a trusted writing devices

Alpenliebe Advertising Journey has gone through many stages in its marketing journey, all filled with its unique taste and creativity through multiple memorable campaigns. Alpenliebe has come a long way since it entered the Indian market to now achieving loyalty among households in India with its effective advertising reaching out to kids and adults. Come,