November 25, 2024

The #CheerForAllSports campaign by Cadbury Dairy Milk multi-medium marketing, under the supervision of Mondelez India, along with Ogilvy India and Wavemaker India, wanted to boost the support Indian sports enthusiasts have for all Indian players participating in various games, especially during the IPL 2023. It is a fact that cricket is considered the most appealing […]

The Glucon-D, which is an instant energy drink, is known by every household, especially in the summer. The unmistakable brand has a fun, energetic, and summer-oriented sports-kids ad campaign that has a good recall value, and yes, the brand has been believed for it. Time after time, strong taglines consistent with the storyline have made

Surf Excel advertising journey, the detergent brand, has established a mark in the world of detergent with its creative and emotional advertisements. It is now more than 50 years since that journey which began in 1959, it continues to be a case of how great brand storytelling can do wonders. At its core, Surf Excel

Ambuja Cement advertising journey, hidden from plain sight, “Yeh deewar toot ti kyu nahi hai?” was a funny marketing strategy of Ambuja Cement that dates back many years. With humour as part of its strategy, Ambuja Cement has established its place in the advertising market. In 2001-02 there were quite many popular commercials when the

Fevicol’s advertising journey, the top adhesive brand in India, has become an icon, representing strong and unbreakable relationships. Its recognisable advert has been around for more than 60 years and it includes a lot of creativity, humor, and great advertising campaigns as well. It would be interesting to examine how Fevicol grew from being a