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Tata Cliq Luxury

How Tata CLiQ Luxury Redefines Slow Luxury in India’s Digital Era

Luxury in India is transforming. Once viewed as a symbol of status and exclusivity, luxury today is increasingly about mindfulness, storytelling, and authenticity. In this changing landscape, Tata CLiQ Luxury has emerged as a brand that represents slow luxury in the digital space. With its philosophy of Slow Commerce, the platform emphasizes thoughtful shopping, curated […]

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campa cola

How ₹10 Sparked Campa Cola’s Disruption in India’s Soft Drink Market

The Indian soft drink market has always been a clash of titans—Coca-Cola and Pepsi at the forefront for decades. But recently, a forgotten brand rewrote the rules of competition. At the center of this disruption was a simple number: ₹10. That brand is Campa Cola. Once a household favorite in the 70s and 80s, it

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Top Diwali Campaigns

Diwali is one of the brightest festivals in India. But since 2020, people have been celebrating Diwali differently. Our home got lit up but we have to meet all our near ones virtually either on the mobile phones or the laptop. Diwali has introduced scope for many leading brands to enhance their sales by creating

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Top Independence Day Campaign

For us Indians, Independence Day is not just any other event but an emotion we feel towards our country. On this day, we reminisce about the sacrifices of our glorious freedom fighters and their battles, pay honour to them and celebrate the occasion. Colleges, offices, schools, Universities, and people of India celebrate it colourfully. During

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Top Gandhi Jayanti post

Gandhi Jayanti is celebrated as an occasion that marks the birthday of Mahatma Gandhi-The Father of our Nation. We celebrate it on the 2nd of October and it is declared as the national holiday in India. To celebrate this day, various brands have released campaigns to remember the values and life of Mahatma Gandhi. He

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