Malkist’s Social Media Strategy in India’s Biscuit Market
Achyut Kasireddy reveals how the Malkist’s Social Media Strategy uses digital platforms to drive brand affinity and encourage consumers to sample the product in India’s crowded biscuit market. Known for its cheese and chocolate crackers, Malkist offers a unique snacking alternative for hunger pangs with its 7-layer crispy biscuits. Originating from the Indonesian conglomerate Mayora, […]
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