Lay’s Magic Masala Flavor Campaign, the Magic Masala flavor of Lay’s has been the talk of the town with the help of influencers. Many disapproved featuring the new addition to the fan-favorite flavor, most notably through ‘s viral video sharing creator Zervaan Bunshah of Monk Entertainment. The emotion catalyzed the return of the original Lay’s Magic Masala flavor.
He has a huge following of over 121K on Instagram, and Zervaan was one of those who was unhappy when he discussed it in his video on 30 October 2023. With over 7 million views and 200000 shares, this video was able to resonate with viewers. As a result, even competing brands such as Bingo started to view the viral selfie and joked that they would send a truckload of their products.
However, that does not undermine Zervaan’s allegiance to Lay’s, who still wanted the old Magic Masala flavor, Kahal. To make sure the original flavor was back at his factory Zervaan went with Monk Entertainment’s vision. In marketing for Lays Magic Masala does not apply only the words ‘this time’ but rather the words ‘once again.’
Lay’s Magic Masala Format Campaign helped the brand to solidify its link with consumers by implementing what they wanted.
Not long ago, Lay’s Magic Masala Flavour Campaign became an outstanding case of consumer-driven marketing when one of the influencers, Zervaan Bunshah, posted a video on the new flavor and within a short time he gathered 7 million views and 200,000 shares, arousing conversations all over the place as well as disappointments from the targets; Since it was apparent that many wanted the original taste, Monk Construct Entertainment organized a link up between Zervaan and Lay’s which resulted in bringing back the original taste of Magic Masala flavour backed by the factory and this brought out the brand’s strategy of always listening to their audience and focusing on the power of influencers in winning back the customers through a such creative campaign that highlighted the need for consumers’ memories, authenticity and respect to their opinions in the product development process.
