Berger Paints

Berger Paints’ Unique Instagram Campaign: A Case Study

Berger Paints is a well-known wall and home paint manufacturing company with a significant brand presence in India. Like all other established brands, they have a working digital media presence, and their marketing strategy includes lead generation, customer relationship management, brand or product cognizance, increasing engagement, and brand recall. In the lockdown period, they used …

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