ipl marketing strategy

KKR's Social Media Strategy

The Touch Of Regional Culture In KKR’s Social Media Strategy

Kolkata Knight Riders, or as they are more known as, KKR, has become the representative of Bengal in the Indian premier league. Being the face of a place associated with most things cultural, their marketing strategy would have to be separate from other people. The Kolkata Knight Rider’s marketing strategy relies on the sentiments by …

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