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Limca, the Indian heritage brand of Coca-Cola, announces a summer campaign ‘Sab Nichorle’ featuring Jeetendra Kumar aka Jeetu Bhaiya. The strategy of the campaign’s designed to attract the audience through refreshing lime n lemony tagline and motivating them to “squeeze the life” out of “life” like squeezing a lemon which gives out refreshing juice. Appeal […]

Any marketing organisation out there that generates and targets a hit ad campaign knows that there are numerous perspectives or opinions about the branding aspect of the company. Zomato, which has become a household name in India, has started a debate on the real perspective of the word at the core of the whole brand.

Pepsi’s Advertising is one of the international brands of soft drinks that has remained popular for a long period of time. The company has been able to retain its position in the entertainment industry through memorable commercials, marketing that has included a variety of celebrities and through its evolution. It is time we take a

More than 25 years have passed since “Boom Boom Boomer” was hernt out into the world, but memorable jingle is still stirring in the hearts of people across generations. With the resurgence of Boomer in 2020, we began to remember the great advertising history, the campaigns promising to deliver a great tasting treat, and of

The Bournvita brand of Cadbury is one that has sought to achieve a third rate product that is not only aesthetically good, but also healthy, and instills self-confidence in people. Right from the start, this has never made it synonymous with the age’s children but catered to every era. The Evolution of Cadbury Bournvita: Reacting

The advertising journey of Ujala has an ever-present legacy in the hearts or minds of millions of people around the globe, due to its traditional tune “Chaar Boondo Wala Ujala”. This exceptionally defined and recognizable melody went hand in hand with the fabric whitner brand Ujala and it is still able to assist audiences today

Lay’s Magic Masala Flavor Campaign, the Magic Masala flavor of Lay’s has been the talk of the town with the help of influencers. Many disapproved featuring the new addition to the fan-favorite flavor, most notably through ‘s viral video sharing creator Zervaan Bunshah of Monk Entertainment. The emotion catalyzed the return of the original Lay’s

Frooti ad campaigns has remained the ‘Mango Frooti, Fresh and Juicy’ thanks to its changeless yet timeless advertisements. From the 1980’s to 2021, ads upon ads have bombarded the audience with emotions like excitement, zeal and creativity. Here are some interesting advertisements of Frooti that have us captivated over the years. Frooti’s Journey: From Iconic

eno has changed the game when it comes to making its mark in the advertising world which in turn transformed them into a reputable household name in the antacid market in India. Also, ENO has been a part of the GlaxoSmithKline (GSK) portfolio that has engaged its customers into an impactful advertisement which grabs attention

Brooke Bond Red Label ad campaign has, once more, reunited people through the virtue of a cup of tea, encapsulating the depth of human sentiments. Ogilvy India has recently collaborated with the prominent tea brand on the touching advertisement, which focuses on the themes of love and friendship, connecting and hugging. However, what is likely